The modular design was to ensure that a variety of models could be offered whilst keeping production costs under control-an idea originally put forward, in air-cooled form, in the early 1970s by Bert Hopwood but not implemented by the then BSA-Triumph company. All used a modular liquid-cooled DOHC engine design in a common large diameter steel backbone frame. The motorcycles used famous model names from the glory days of Meriden Triumph and were first made available to the public between March (Trophy 1200 being the first) and September 1991. Model range Ī range of new 750 cc and 900 cc triple-cylinder bikes and 1000 cc and 1200 cc four-cylinder bikes were launched at the September 1990 Cologne Motorcycle Show. ĭuring the 2008 recession, Bloor Holdings – which controls Triumph - breached its banking covenants but was able to re-negotiate its loans with lenders. īloor invested over £80 million in Triumph Motorcycles before it first broke even in 2000. Over 85 per cent of motorcycles are now sold in overseas markets, but the 9,400 motorcycles sold in the UK in 2017 represents a record for the company. In 2017, Triumph's revenue increased by 22 per cent to £498.5 million and this increased pre-tax profits to £24.7 million from £16.6 million the previous year. In the same release they announced the participation of seven time AMA motocross and five time supercross champion Ricky Carmichael and five time enduro champion Iván Cervantes in the development of the new bikes. In a press release dated 20 July 2021, Triumph announced a factory off-road competition programme to create new motocross and enduro machines. Whilst the R&D department remains within the UK (and 20 additional staff have been taken on in that department), substantially larger redundancies were announced amongst production staff. In February 2020 it was announced that Triumph would be moving the remainder of large scale motorcycle production, including the Tiger 1200 and Speed Triple production lines to their Thailand factories, leaving only the specialist Triumph Factory Customs and prototype builds remaining in the UK. In early 2011 Nick Bloor, John Bloor's son, took over from Tue Mantoni as CEO of Triumph Motorcycles and in 2017 Triumph opened a new £4 million visitor centre, along with a collection of Triumph motorcycles, memorabilia, and a factory tour. In June 2009 Digby Jones, Baron Jones of Birmingham, the former Minister of State for Trade, became chairman and the 1,600 cc (98 cu in) Thunderbird twin-cylinder cruiser was announced. Triumph Motorcycles (Thailand) Limited is a 100% UK owned company and now employs about 1000 staff. A third factory was opened in 2007 to include high pressure die-casting and machining, and Triumph announced that they were expanding to increase capacity to over 130,000 motorcycles. A second factory was opened in 2006 by Prince Andrew, Duke of York where a wet painting facility and assembly line have been established. In May 2002, Triumph began construction on a new sub-assembly manufacturing facility in Chonburi, Thailand to make various components. Nevertheless, the company, which by then employed more than 650, quickly rebuilt the facility and returned to production by September that year. At the height of the blaze, over 100 firefighters with 30 vehicles were tackling the fire. Īt 21:00 on 15 March 2002, as the company was preparing to celebrate its 100th anniversary as a motorcycle maker, half of the main factory including the assembly area and stores was destroyed by a fire which began at the rear of the facility. In 1994, Bloor created Triumph Motorcycles America Ltd. He had previously created two subsidiary companies, Triumph Deutschland GmbH and Triumph France SA. Bloor put between £70 million and £100 million into the company between purchasing the brand and breaking even in 2000.Īt the same time as production capacity increased, Bloor established a new network of export distributors. The first Hinckley Triumphs were produced for the 1991 model year. In 1988, Bloor funded the building of a new factory at a 10-acre (40,000 m 2) site in Hinckley, Leicestershire. By 1987, the company had completed its first engine. In 1985, Triumph purchased a first set of equipment to begin working, in secret, on its new prototype models. The team visited Japan on a tour of its competitors' facilities and decided to adopt Japanese manufacturing techniques and especially new-generation computer-controlled machinery. Triumph 900 cc Adventurer, first variation of the popular Triumph Thunderbird 900 tripleīloor set to work assembling the then-new Triumph business, hiring several of the group's former designers to begin work on new models.
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